Monday, 20 January 2014

Research Rationalle


The type of target group that I will have access to are mostly teenagers between the ages of 16-19 and to be honest that’s the ideal age range for me. Teenagers also will give me more critical feedback regarding the genre of R&B even though this might not be the genre I decide to choose for my music magazine based upon my research. Then I can ask them in a focus group that I am deciding to create, what type of artist they would like to see on the cover for this different genre’s. I will be conducting research in order to receive both qualitative and quantitative data so that I know what to do next, what’s preferred and even how to do it. By conducting research to find quantitative data I will have to create surveys, questionnaires and polls. My research will mainly be conducted online using web 2.0 as you can gather more data quicker and more efficiently, one more reason for the use of web 2.0 is so that Paper can be saved in order to help protect the environment. First of all I will create a poll in order to see what colour they believe is most iconic on the front cover of a music magazine out of the following; red, green, blue, purple, pink, brown, orange and yellow. I will be doing this so that I can find out what colour alongside black and white should be used in my magazine, I will also show the three most chosen iconic colours on a music magazine covers (different) and present it to my focus group and see their reaction. In order to conduct my research I believe I may need the following equipment; camera, computer, Internet, Google account for putting my focus group on to YouTube and also a survey monkey account in order to create questionnaires. I will create a questionnaire online on survey monkey, more people will then be able to access this and it also prevents my results from being lost.

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